Growing up in LA, Carranza was surrounded by Latin culture. Each morning he heard street vendors passing by with their tamale carts, honking their horns and shouting “tamaahles!” The memory inspired Carranza to bring that experience to the Everett community and became the namesake of his business as a way to pay tribute to his childhood inspirations.
When Carranza invited a friend over to his house to sample his vegan tamales, he wanted the opinion of someone who lived a vegan lifestyle. She posted a photo to Instagram, which the manager of the Scuttlebutt Taproom saw. Soon after, Los Tamaahles’ first pop-up was at the Scuttlebutt Taproom. After a wildly popular first night at Scuttlebutt, Los Tamaahles took off and the spot became Los Tamaahles’ regular pop-up spot.
Before opening Los Tamaahles, Carranza was unfamiliar with the food industry. To become familiar he took a job at Narrative Coffee, transparently telling them of his plans for Los Tamaahles. Carranza quickly made a connection with the owner, Maxwell, who started Narrative Coffee from a cart. The story behind Los Tamaahles, as told by Carranza, is bred through community member support.
“Each person we’ve encountered has helped us out a lot,” said Carranza. “I feel like that’s the magic of Everett… It’s such a small community, but the community helps out so much.”
Another community member is an essential component of Los Tamaahles. Carranza and his wife prepare their tamales out of a commissary kitchen provided by the owner of Lew’s BBQ thanks to a connection made by the manager of Scuttlebutt’s taproom.
In Latin culture, recipes are passed down from one generation to the next. As the younger generation learns the traditions of preparing food from the older generation, Carranza’s tamales recipe is no exception. However, Carranza and his wife have modified the recipe somewhat to their personal taste, which is what Carranza offers at his tamale cart. He says he enjoys sharing the flavors of Latin culture through tamales.
“As a Latino, I love to share what we have,” said Carranza. “It’s amazing to get to see someone happy.”
For Carranza, there was more to Los Tamaahles then just sharing the Latin food culture. He wanted to mentor younger generations and be a role model for those who aspire to open their own business. “A lot of people want to start something, but they don’t know the way to do it.”
Find Los Tamaahles at Scuttlebutt’s Taproom every Thursday, in addition to pop-ups feeding the hungry workers of Boeing. Or you can book them for your private event and get their delicious food all to yourself. Los Tamaahles also offers birria, a traditional Latino hangover soup, mulitas, and tacos.
Check out the Los Tamaahles Facebook page to see what’s coming next.